Most employees will not carpool because they saw a poster in the break room. They carpool when matching is easy, costs are fair, and someone they trust is going the same way at the same time.
Make the first match effortless
List your worksite on carpool2work.com so commuters can search by employer name. Collect zip codes or neighborhoods at signup so the platform can suggest nearby colleagues before anyone downloads an app.
Reduce uncertainty
- Publish example schedules (e.g., Tue/Thu carpool lanes)
- Offer preferred parking or daily subsidies for verified carpools
- Run a 2-week pilot with volunteers from each department
- Celebrate teams that hit participation milestones
Keep momentum
Participation drops when matching lists go stale. Refresh interest quarterly, onboard new hires into commute options, and use WeMile circles so existing carpools can add riders without starting from zero.